Everything has changed so it’s not a question of if you’re launching but what you’re launching
Now it’s more important than ever that your next project is launched well, The Legacy Conference will equip you to do that
Some transformations can only happen in-person
The breakthroughs that happened at Legacy 2019 bought many to tears. Something happened from the inside out, not only were businesses changed but lives were changed and guards completely came down.
This is why Legacy 2020 has to be in person and numbers will always be small. This level of transformation couldn’t have happened in a large event and it couldn’t have happened virtually.
I know that many are still apprehensive about gathering in-person, but I also know that some transformations can only happen in person. Many have virtual event fatigue and need a transformational event like this to enter the next season.
Have you ever launched and encountered this...
- There is no clear launch process
- There is no clear purpose
- The launch team is wrong
- The product isn’t commercially viable
- The promotional activity isn’t sufficient
- There is limited focus on long-term profit
These are the 6 launch mistakes that cause most projects to fail. I launched this event so that leaders like you can avoid negative experiences like this, and launch projects smoothly, profitably and successfully.
In uncertain times like these it is so important that you plan, prepare and mitigate risk as much as possible, The Legacy Conference will equip you to do that.
Introducing the 6P Launch Framework™
Based on 14 years of experience launching projects of all kinds I’ve developed a proven framework for launch success, you’ll learn this framework and use it to develop your own launch blueprint in the 6P Launch Planner that every delegate will receive.
PURPOSE
PEOPLE
PRODUCT
PROMOTION
PROCESS
PROFIT
2 days to focus on the project that matters most to you
As much as you’d like to focus on your launch and finally get that project off the ground I understand that you don’t have the time or bandwidth to fit it into your schedule. Often the urgent preceeds the important, so I have created the time and space for you to focus on the project that is most important to you; that project that could really change your future and help you build a lasting legacy.
Two days of dedicated focus away from the office in an immersive environment where you’ll have access to the experts, knowledge and support you need to create your launch blueprint, get all your questions answered and ensure that you execute a successful launch that leads to long-term financial success in 2020 and beyond.
At the end of these 2-days you’ll have a detailed launch plan and be fully equipped and ready to go!
Social distancing
I want you to know that your safety is of the utmost priority to me there will be about 20 people in the room and here are the precautions that we’ll have in place:
- Limited number of staff and vistors at the event
- Physical distancing in rooms and kitchens
- Reduced furniture to assist with safe distancing
- Further cleaning procedures in addition to a rigorous cleaning rota
- Staff handwashing after every interaction
- Sanitisation stations
- Staff wearing PPE around the building
- All delegates will also have access to PPE
6 reasons to attend The Legacy Conference
Launch goals
Ensure that you have crystal clear goals and objectives for your launch. Without clear goals it's impossible to measure the success of a launch.
Launch skills
Ensure you have access to the skills you need, because the right team can make even a mediocre idea work, but without the right team even a great idea can fail.
Commercial viability
Ensure that your idea is commercially viable before launching it. Avoid wasting time and money by doing the math first.
Marketing strategy
Have a winning go-to-market plan and evergreen marketing strategy. You can have the greatest idea in the world but if the right message, isn't delivered to the right people at the right time it will fail.
Launch process
Get a clear and well-defined launch process so that your launch runs smoothly. Without clear process cost and schedule overruns are inevitable.
Long-term profit
Develop a plan for long-term profit so that your project doesn't begin and end with the launch. Without a clear plan for growth and long-term profit any launch success will be short-lived.
What can you expect from Legacy 2020?
The only business conference that teaches you how to launch
Day 1: Practical training from expert speakers
We’ll be providing invaluable advice related to key areas of the Launch Strategy Framework. The speaker line-up includes two TEDx speakers, Business Psychologist and Senior Executive Coach, Media Company owner and award-winning architect of a national landmark.
• How to overcome limiting beliefs and imposter syndrome
• How to build resilience and handle rejection
• How to transition and navigate change
• How to prepare mentally to build legacy
• How to get buy-in from managers, team members and leaders
• How to secure internal budget for your project
• How to turn your project into a team project that an organization wants to support
• How to get others to champion your project
• An introduction to identity aligned success
• How to choose and define ‘the one’ product or service to launch
• How to choose the business model that’s right for you
• Defining your pricing and sales strategy
• How to identify potential collaborators
• How to pitch to potential partners
• How to handle scrutiny and pivot accordingly
• How to forge mutually beneficial strategic partnerships for your projects (practical steps)
• The key components of the launch process
• The 6P Launch roadmap
• How to manage the launch process practically (esp. when time is scarce)
• Principles of profit to abide by
• How to increase profit by identifying and abiding by core values
• Value led growth and the key to increasing profit year-on-year
Day 2: 6P Mastermind – creating your launch blueprint
Benefit from a full day of masterminding where you’ll create your very own launch strategy blueprint and benefit from the collective brain power of like-minded professionals. Brainstorm, refine your ideas and strategize in an environment that sharpens your business and personal skills.
• The problem
• The vision
• The mission
• The purpose
• The SMART Goal
• Product roadmap
• Business model
• Pricing
• Packaging
• Leverage your unique shape
• Ideal client
• Skills requirement
• Customer journey
• Onboarding
• Service delivery
• Brand story
• Content plan
• Promotional launch plan
• Evergreen sales funnel
• Tracking success
• Disrupting your market for future growth
All this in a beautiful Grade II* listed venue in the heart of Central London, Asia House
Expert speakers
Mastermind
Experience
Lunch &
Refreshments
Launch planner
2-part payment plan available – only 5 tickets available (1-day only)
2-day legacy Experience
- Learn the 6P process for launching your project successfully
- Development of your bespoke launch strategy
- 5 x Breakthrough mastermind sessions (including marketing, product mix and pricing)
- 9 x expert training sessions
- 5 x expert speakers
- 6P Launch Planner
- 2-course lunch and refreshments on day 1
- Bonus 90 min follow-up training after the event
1-day ticket (Day 1 only)
- Learn the 6P process for launching your project successfully
- 4 x expert training sessions
- 3 x breakthrough mastermind sessions
- 3 x expert speakers
- 6P Launch Planner
- 2-course lunch and refreshments
Who is The Legacy Conference For?
- Corporate Leaders who want to Launch a project either inside or outside of the organisation they work for
- Professionals who want to launch the next phase of their career
- Business owners who want to launch a new project
In case you don't know who I am
I’m Katrina Douglas Founder of The Legacy Conference, Launch Strategist and author of the book ‘Momentum: 90 Days of Marketing and Motivation to Kick-Start Your Business’. I worked my way up the corporate ladder for a decade to Head of UK Marketing for a global brand and then launched my own business. I’ve been launching projects for 14 years; everything from TV campaigns, cloud-based platforms and apps, to physical products, and a sold-out event in the Royal Albert Hall.
I’m passionate about helping business leaders launch projects that are purposeful and profitable, that lead to greater personal satisfaction and sustainable wealth.
I’ve developed a 6-step launch framework and consultancy program that includes pre-launch, during launch and post-launch support which forms the basis of everything I do including The Legacy Conference. My mission is to equip an army of Legacy builders, people that are driven by longevity and making a meaningful difference in society whilst generating long-term financial wealth.
The Legacy Lineup
These speakers are veterans in their fields and have first hand experience of what it takes to launch a legacy-driven project
Katrina Douglas
Tobi Olujinmi
Paul Bulkeley
Michelle Raymond
Ana Loback
Legacy schedule
|
Day - 01
17.09.20
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Registration |
9:00am - 9:30am
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Day - 01
17.09.20
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Welcome |
9:30am - 10:00am
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Day - 01
17.09.20
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How to innovate your way out of employment, whilst thriving in your role |
10:00am - 10:30am
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Day - 01
17.09.20
|
Rev-up with Claudia Boateng |
10:30am - 10:45am
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Day - 01
17.09.20
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Amplifying your success through the 6P Launch Process |
10:45pm - 11:15pm
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Day - 01
17.09.20
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Break |
11:15am - 11:30am
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Day - 01
17.09.20
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Mastermind session: Pinpointing the 6Ps for your project |
11:30am - 12:30pm
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Day - 01
17.09.20
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Lunch |
12:30pm - 1:30pm
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Day - 01
17.09.20
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Rev up with Claudia Boateng |
1:30pm - 1:45pm
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Day - 01
17.09.20
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Building something bigger than just you |
1:45pm - 2:15pm
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Day - 01
17.09.20
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Mastermind: Pinpointing your strategic partners |
2:15pm - 3:00pm
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Day - 01
17.09.20
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Break |
3:00pm - 3:15pm
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Day - 01
17.09.20
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The Power of Processes |
3:15pm - 3:45pm
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Day - 01
17.09.20
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Mastermind: Building your business support system |
3:45pm - 4:45pm
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Day - 01
17.09.20
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Close |
4:45pm - 5:00pm
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Day - 02
18.09.20
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Welcome and introduction to day 2 |
9:30am - 9:45am
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Day - 02
18.09.20
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Mindset strategies for Legacy Builders |
9:45am - 10:30am
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Day - 02
18.09.20
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Rev up with Claudia Boateng |
10:30am - 10:45am
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Day - 02
18.09.20
|
Building a Legacy on Purpose |
10:45am - 11:00am
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Day - 02
18.09.20
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Mastermind: Establishing your purpose |
11:00am - 11:30am
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Day - 02
18.09.20
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Break |
11:30am - 11:45am
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Day - 02
18.09.20
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Uncovering your marketing gene-ius |
11:45am - 12:15pm
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Day - 02
18.09.20
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Lunch |
12:15pm - 1:00pm
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Day - 02
18.09.20
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Mastermind: Making your marketing music |
1:00pm - 2:00pm
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Day - 02
18.09.20
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Rev up with Claudia Boateng |
2:00pm - 2:15pm
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Day - 02
18.09.20
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Launch to Last |
2:15pm - 3:00pm
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Day - 02
18.09.20
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Break |
3:00pm - 3:15pm
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Day - 02
18.09.20
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Positioning your project for profit |
3:15pm - 3:45pm
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Day - 02
18.09.20
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Mastermind: Profit planning and Pricing |
3:45pm - 4:30pm
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Day - 02
18.09.20
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Close |
4:30pm - 5:00pm
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Asia House, London
Frequently asked questions
I want you to know that your safety is of the utmost priority to me there will be about 20 people in the room and here are the precautions that we’ll have in place:
- Limited number of staff and vistors at the event
- Physical distancing in rooms and kitchens
- Reduced furniture to assist with safe distancing
- Further cleaning procedures in addition to a rigorous cleaning rota
- Staff handwashing after every interaction
- Sanitisation stations
- Staff wearing PPE around the building
- All delegates will also have access to PPE
17th – 18th September 2020
- Corporate Leaders who want to Launch a project either inside or outside of the organisation they work for
- Professionals who want to launch the next phase of their career
- Business owners who want to launch a new project
Asia House, 63 New Cavendish St, Marylebone, London W1G 7LP
No, after much consideration we decided that it would not deliver the value that we want you to gain from the event. It’s important to us that you get the most out of the conference and leave fully equipped to take action after
The format for day 2 will be a mastermind. Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your mastermind group members achieve success. Members challenge each other to set strong goals, and more importantly, to accomplish them.
Yes, when you click through to purchase your ticket there are payment plan options.
Please be advised that if you are unable to attend the event, we are unable to offer refunds. However, you can transfer your ticket to someone else providing you let us know by 15th May 2020 by emailing Natt@ThelaunchStrategist.com so that we can have their conference badge printed.
Yes, a two-course lunch and refreshments are provided on both days.
Childcare will not be provided. We want you to enjoy these days and focus 100% on you
Absolutely. Email our Event Coordinator at Natt@TheLaunchStrategist.com for groups of 5 or more.
There is no parking at the venue as it’s in the heart of Central London the best way to get there is my London Underground
Great Portland Street Tube Station
6 mins from Asia House
Oxford Circus Tube Station
7 mins from Asia House
Bond Street Tube Station
8 mins from Asia House
Email Natt@TheLaunchStrategist.com or call 07985 724 234